Ladies, the numbers are on our side. Study after study demonstrates the positive correlation between women in management positions and a company’s financial success. As Katty Kay argues, the more women in a company the better the odds of business performance.
What’s more, the looming talent shortage is causing employers to pay attention to their Gen Y workers. Over the next 20 years, talent will be the most important corporate resource. According to a McKinsey & Company report, it’s also in short supply. Companies can’t afford to ignore Gen Y’s demand for new rules of engagement.
It’s a win-win situation for Gen Y women, right? Companies need Gen Y and they need women, perfect! The only problem is that no one really knows what Gen Y women want. Books, articles, and experts abound with “5 easy steps” to attracting and retaining Gen Y. There’s a gaping hole, though. Little to no thought is given to how Gen Y women’s career expectations and desires are different from their male counterparts.
BPW Foundation seeks to address this gap. BPW Foundation has a history of researching the issues and workplace practices that lead to a successful workplace .Through its Young Careerists research project, BPW Foundation is exploring what Gen Y women need to be successful in the workplace.
Over the next month, BPW Foundation will post twitter questions and facebook polls on Monday, Tuesday, and Thursday. We want to hear from you:
- What’s your ideal workplace?
- What bugs you about older colleagues?
- What perks keep you motivated?
Our first question is. . . How do you define success in the workplace?
